Where Are the Women Bloggers? They're Driving Your Sales
If an agency has ever pitched you on outreach to women's blogs and they don't mention the BlogHer network, there's something wrong with them. BlogHer and its 2,500 contributing blog affiliates are...
View ArticleWomen Lead the Way on Social Networks
A report from comScore paints a clear picture of the information superhighway, and women are in the driver’s seat. Statistics related to social Web use show more women visit social networking sites...
View ArticleDrugmakers script social media to push meds
It wasn't what you would call a casual get-together. A popular New York blogger attended a brunch with fellow "frazzled moms." They took in tips from a style expert and listened to a nurse extol the...
View ArticlePregnant women and families are sharing photos and more on Facebook, Web sites
Like many expectant mothers these days, Autumn Yates posted updates about her pregnancy on Facebook. “It’s nice for my extended family to see pictures from time to time of me getting bigger and little...
View ArticlePinterest pierces the ranks of the social-networking elite
The site, which allows users to pin images of products they like on online scrapbooks, has seen its traffic grow almost sevenfold in five months and is ranked by one research firm as the No. 3 social...
View ArticlePolitical groups target key voting demographic on Pinterest
A boom in users on the social media site — and the fact that more than two-thirds are women — is attracting political messages to the site best known for recipes, crafts and I-want-that images. In...
View ArticleMarissa Mayer sparks maternity debate
Marissa Mayer's move from Google exec to Yahoo! CEO made her one of the most powerful women in the tech industry. Her announcement just three hours later that she's expecting her first child made her...
View ArticleWomen are from Pinterest, Men are from Google+?
I’m sure you’ve all seen the gaudy statistics when it comes to the gender split of Pinterest’s following – anything ranging from 72% to a staggering 97% of its user base has been reported as...
View ArticleBinders full of funny: Romney meme spurs joke Amazon reviews
"There are some problems with this binder," complains Ruth from New Hampshire. "First, there are no women in it." A remark made by Republican presidential candidate Mitt Romney during Tuesday's debate...
View ArticleSheryl Sandberg's 'Lean In' offers a feminist view from the top
Sheryl Sandberg's explosive "Lean In"— a muscular manifesto on the gender inequities of the professional world — is being published within weeks of the 50th anniversary of Betty Friedan's "The Feminine...
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